It all started when we noticed how often our male friends found themselves in awkward situations—being asked to dance, but freezing up and missing out on the moment. As a professional dancer, JJ saw the confidence boost and joy that dancing could bring, but knew most men never got the chance to experience it. So he teamed up with Leo, who brought a strong background in operations and marketing, and together they set out to make ballroom dancing simple, accessible, and enjoyable for every man—no partner, no pressure. The result? Dancing Elite. The rest is history.